LAWRENCE RAILEY
UI/UX Designer & Developer
Catalina
As the Senior UI/UX Designer for Catalina Marketing, I worked on a great many UI and Marketing related projects. I also conducted user research and user interviews. Here is a list of a few of the projects I worked on while employed there.
Opportunity Finder Dashboard
This dashboard was created for customers to interact with the data from their marketing campaigns with Catalina. It helped visualize complex data in different ways. The dashboard was bright, cheerful, and in line with Catalina’s brand while providing an attractive and easy to use UI.
Program Design Tool
A relatively simple micro application that helped customers and internal users submit new program requests that were then routed to the appropriate Catalina account managers. The tool tied in to Salesforce.
Program Design Tool Landing page
The relatively simple, yet appealing landing page for users when they first entered the Program Design Tool.
MXP
MXP was an application used primarily by internal account managers, but in some contexts by customers as well. Since campaigns were complex animals, MXP was designed to help users understand where a campaign was in the process with a visual checklist at the top of the screen. This allowed users to readily identify the next steps. The application was very complex and contained many screens and parameters of which this is only one. You will note the common design language, albeit more subdued here, with the Program Design Tool.
Print Card
One of the many small Marketing pieces created at Catalina. This one was for an index card sized print piece that went out to all employees in the company to help them adapt the coming integration with Workday, of which I was also a part.
Contact Information
Just the basics in case you need to get in touch.
6312 Heirloom Place
Apollo Beach, FL 33572
813.433.8197