Bags ID Logo

The new brand identity began with the Bags ID Logo. Since Bags ID’s AI platform scans baggage, the logo was designed with the baggage in brackets, halfway scanned. The font used was modern and clean, like you might find at an airport. The colors were chosen so as to avoid clashing with any particular airline brand while still appearing soft, pleasant, and modern.

Bags ID Style Guide

A style guide was created, incorporating fonts, accent colors, brand and logo usage guidelines, and other specifications to make life easier for internal employees and third parties alike. You can download a copy here if you would like to look at it in detail.

Bags ID Website

In conjunction with the brand, a website was developed with a number of blog post and press release widgest, and an emphasis on the video production work.

The website is live at www.bagsid.com.

Technology Demonstrator

A small Intranet application was built to demonstrate the baggage recognition technology in real-time at an airport. This is a screenshot from the proof of concept.

Trade Show Flyer & Print Ad

Some tradeshow flyers and print ads were created once some limited face-to-face interaction was possible again.

Similar designs were used for PDFs, email templates, and brochure-style templates.

 Mobile Concepts

Although NDA prevents me from showing more than a few “fluff” screens, I helped Bags ID design both a white label concept, and a mobile proof of concept specific to a major airline. I designed the UI and worked with the development team to implement it.